Investor
$49/mo
1-3 properties, up to 10 units, and active deal researchFor new investors, first flips, and small rental portfolios.
- Deal analyzer
- Guided playbooks
- Property accounting
- Document vault
- 1 owner user
Built for investors who operate the details
EquityOps
Analyze deals, run flips, manage rentals, track accounting, and guide every property through the next right action.
FlipsRentalsSTRDSCRMultifamily
One operating system
From first walkthrough to final settlement, every record knows where it belongs.
EquityOps is designed for investors moving beyond spreadsheets: flips, short-term rentals, long-term leases, DSCR conversions, multifamily, vendors, documents, and accounting in one place.
DealAnalyze flips, rentals, STRs, and DSCR exits before capital is committed.
OperateRun leases, bookings, work, tasks, documents, and team responsibilities without assuming live channel or bank automation.
AccountTie every dollar back to property, entity, lease, work, and ledger records.
GrowUse playbooks, reports, and planning benchmarks to improve the next investment.
Built around property type
Investors should not have to translate generic software into real estate work.
EquityOps changes the workflow by asset type so a flip does not ask for rent, a rental does not ask for ARV settlement, and multifamily does not hide occupancy.
FlipARV, rehab budget, holding costs, lender/title details, pending sale, settlement.
RentalLeases, rent charges, tenant balances, bills, inspections, DSCR conversions.
STRTrack bookings, cleaning turns, supplies, permits, taxes, damages, and owner visibility.
MultifamilyUnits, rent roll, occupancy, vendor work, portfolio reports, team roles.
Guided for beginners. Deep for operators.
It does not just store property data. It tells the investor what process they are in.
Playbooks, lifecycle transitions, and ledger-backed workflows keep new investors oriented while giving experienced teams the controls they expect.
Find the deal
Compare ARV, rehab, rent, lending, holding costs, seasonality, and exit strategy before you buy, then confirm assumptions with current comps, bids, and local professionals.
Run the project
Move from acquisition to rehab, work orders, vendor bids, photos, title estimates, and settlement.
Operate the asset
Manage long-term rentals, STR turns, multifamily units, tenant balances, permits, and recurring work.
Know the money
Close the month by property, see profit and loss, prepare tax packages, and protect accounting integrity.
Flip margin forecast630 W Church St
$42,800Monthly rental cash flowHouse + rear apartment
$1,420Holding cost alertHard money interest
$3,175/moNext actionPrepare title estimate before pending sale
Due todayWhy investors switch
Spreadsheets record history. EquityOps helps protect the decision while it is happening.
Avoid margin leaks
Holding costs, repair overages, and title estimates stay visible before they surprise the investor.
Know what to do next
Guided playbooks turn complex investing workflows into ordered next actions.
Keep clean records
Every transaction, document, contact, task, and work order belongs to the right property.
Simple subscription structure
Pricing that grows with the investor, not the confusion.
Start with the plan that fits the current portfolio. Upgrade when team, multifamily, vendor, and support needs become operational.
Portfolio
$99/mo
Up to 15 properties, 75 units, and 3 usersFor active landlords, STR operators, and repeat flippers.
- Rent and lease workflows
- STR operations
- Owner entities
- Advanced reports
- 3 users
Operator
$199/mo
Up to 50 properties, 250 units, and 10 usersFor teams managing multiple properties, units, and vendors.
- Team roles
- Multifamily rent roll
- Vendor workflows
- Support access controls
- 10 users
Scale
Custom
Portfolio groups with advanced support needsFor larger portfolios needing onboarding and custom controls.
- Priority onboarding
- Admin review
- Data export support
- Custom limits
Connected platform
Start with one property. Grow into a full real estate operating system.
EquityOps keeps deals, properties, accounting, documents, team access, and iPhone operations aligned so investors can run the business without chasing scattered records.